Course curriculum

  • 2

    Customising Wordpress for lead generation

    • The installed Wordpress CMS

    • Download our theme and lead generation plugin

    • Install the theme & plugin

    • Install Thrive Landing Pages & Content Builder

  • 3

    Creating our funnel pages

    • Recap - the pages we need for our funnel

    • Create our page placeholders: 4 pages + 1 blog post

    • Designing our landing page

    • Create your confirmation page for email sign-ups

  • 4

    Design assets for our funnel

    • Creating our lead magnet

    • Adding an ebook cover to our landing page

  • 5

    Setting up follow-up email messages

    • Creating your first list and a form to capture data

    • Creating an automation and follow-up email

    • Turning our form into a single-opt-in form

    • Integrating our ActiveCampaign form with our landing page

  • 6

    Creating our paid content platform

    • Setting up Thinkific

    • thefoundationfunnel - setting up thinkific - part 2

    • Taking credit card payments for our paid content

  • 7

    Turning your blog into a lead generation engine

    • Adding a Call To Action (CTA) to our blog sidebar

    • Adding a CTA to the blog footer

    • Adding an exit intent popup to the blog post

  • 8

    Creating our free content + paid content sales page

    • Creating our content page & sales letter

    • Creating a Video Sales Letter using Wistia

  • 9

    Conclusion & Next Steps

    • Testing our funnel, from landing page to paid content

    • What to do next

    • About The Facebook Support Group

    • Join the Conversion Collective Facebook Group

    • Resources List